Big Companies Are USing It! Governments Are USing It! People Are Making Thousands of $ Using It! Are You?
It’s Time to Take Your Business To The Next Level With The Latest RSS Technology Which Will Help Your Profits Sore and Drive Thousands Of Visitors to Your Site All On Auto Pilot.
RSS (Real Simple Syndication) has been around for years however only a very small percentage of web masters and big companies have understod the power of this technology. This example site is run completely on RSS feeds and the developer just adds any extra information as he wants. It is a test site. http://msirss.com/
Why Would I use a RSS Autoresponder?
Many business already use email autoresponders to deliver messages over a period of time to customers and clients. An autoresponder allows you to set up a number of sequential messages to be sent at predetermined times. Unfortunately many ISP and hosting companies now block these so the chance of your message getting through is diminishing and an increasing rate.
Lets set up a situation. You have some tutorials on Photoshop you want to deliver to your customers. You can either do it for free or charge a fee.
With RSS Fetch Autoresponder you follow the same process as with an email autoresponder except you enter the full text and graphics of each tutorial. You have an unlimited number of autoresponders and campeigns you can set up. Your customer is guaranteed 100% delivery as it is not delivered through email.
The customer has a number of options to view your tutorials. They can view it in their browser using an RSS plugin, You can provide free or branded software and read it on their desktop or you could deliver it to a membership site or blog. Unlike email you can guarantee 100% delivery to all customers.
If you want to see an example go to my Photoshop tutorial site at http://www.msiphotoshop.com This is being powered straight from an RSS autoresponder.
What the Professionals Are Saying
"While RSS is an established technology, the growing popularity of blogs has catapulted RSS into the spotlight as a content personalization tool" said Jon Gibs, senior research manager, Nielsen//NetRatings.
"RSS feeds deliver relevant posts quickly, in a customizable, easy to manage format. These types of services provide marketers with an additional avenue to tap a captive audience for time-critical offers. Since the customers themselves pick the content they will receive, advertisers are able to deliver their message within a context they know will engage their target audience," he continued.
The majority of respondents to the survey were less familiar with RSS feeds. Among the other respondents, 23 percent understood RSS but did not use it, while 66 percent either did not understand the technology or had never heard of it.
Use of RSS Feeds, June 2005 Survey Response Percent of Respondents
I use feed aggregation software to monitor RSS feeds for blogs 4.9%
I use a feed aggregating Web site to monitor RSS feeds for blogs 6.4%
I’ve heard of RSS and know what it does but don’t use RSS feeds 23.0%
I’ve heard of RSS but don’t know what it does 15.7%
I’ve never heard of RSS before today 50.0%
Source: Nielsen//NetRatings Understanding the Blogosphere survey, August 2005 Note: 1,000 online U.S. MegaPanelists responded to the survey fielded in June 2005
Today the search engine Yahoo released a white paper on RSS usage, and the findings are similar to other surveys in recent time. According to Yahoo approx 4% of total internet users are actually use RSS.
Key Finds of the Yahoo White Paper ;
Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS. RSS feed technology has become so sophisticated that many may not even know they are accessing RSS feeds.
• 27% of Internet users consume RSS syndicated content on personalized start pages (e.g., My Yahoo!, My MSN) without knowing that RSS is the enabling technology.
• 28% of Internet users are aware of podcasting, but only 2% currently subscribe to podcasts.
In our own research over the past two years we have found that governments and large organizations are picking up on the RSS revolution and bypassing the standard email portals due to their lack of reliability.
RSS feeds have traditionally been used for delivering headlines and driving people back to their websites. A revolution is taking place where businesses are delivering full text feeds. Below is one sample of a business doing this.
As an experiment, last month we switched from partial feeds to full text feeds and the results have been beyond expectation both in terms of growth of RSS subscribers as well as revenue from blog feeds [see graph].Growth in RSS Subscribers - We added more than a 1000 new subscribers in less than a month - thanks to full feeds.
Revenue from Ads inside Feeds - Not saying the exact numbers here but the revenue generated from full feeds in the last month was more than the combined revenue of previous months. This is clearly a result of migrating to full content feeds - more ad impressions were generated translating to increase in revenue. Not just the commercial aspect, regular readers are now participating more and more in the blog discussions - the level of engagement has increased as well.
RSS Fetch Live utilizes the power of Autoresponders with the great attributes of RSS Feeds
Where could this be used?
Sell your information to others or through a membership site.
Automate delivery of content to a website, blog, membership or desktop software.
Deliver training, coaching and tutorials automatically. (100% delivery unlike emails)
Provide free tutorials for other to use.
Provide your affiliates and marketing partners with RSS feeds they can promote to their visitors to better promote your products and still make a commission. Amazon.com is already doing it. When are you starting?
Mini courses and product training
Use RSS to deliver audio content, such as .mp3 interviews, radio shows and even TV programs.
Many companies are using RSS to deliver whitepapers and other educational content.
Many internet publishers are using RSS to deliver their newsletters, as a supplement to their e-mail delivery. Since many people no longer want to give their e-mail address away to publishers, this is a great way to keep your e-zine readership growing.
Create RSS autoresponders with scheduled messages, to keep in constant “marketing” contact with your prospects and slowly get them to the point of purchase.
Provide limited-access content to your customers, employees, team members and even investors, without fearing other unwanted eyes. Use RSS for internal communications, teamworking and other needs.
Anything you would send with an email autoresponder works better with an RSS autoresponder.
Complete Training and Support
Many who visit here may not know all the great attributes of RSS feeds or anything about how to use them so we will be adding tutorials and training sessions to help bring you get up to speed. We have already added a lot of articles and there will be audios and video training session added. We will also do a lot to help you set up blogs, sell your information and also general internet marketing training.
At present we are in Alpha release. In the coming weeks we will be adding more news, release dates, Tutorials and helpful information so you understand how you can use RSS Autoresponders and RSS in general. Added to this we will also supply software to allow you to add your feeds to your blogs, webpages, branded RSS readers for your customers.
